The
strategic vision of growth for an evolving
brand equity... that moves beyond a mere statement of what the
brand is now, by spotlighting emerging
opportunities that work together for the brand's equity growth
into the future.
Even if a brand's
products stay the same, its equity may change as factors
outside it affect consumer perception.
~ Stone Soup Marketing ~ 914-923-1367 ~ fax
914-923-4001 ~