Today, a children's suncare product, sprinkles in yogurt and pagers at retail are obviously good ideas... hindsight is 20/20. They have stood the test of time. But we were there when they were concepts in focus groups to learn their strengths and identify them for success.

SHORT TERM ~ Developing concepts that surpass benchmarks in quantitative is a criteria for success.

LONGER TERM ~ Products that create whole new categories... products that enable a brand to evolve and grow in fruitful directions is what success is all about.