When Motorola wanted to shift its distribution from business-to-business to consumer-direct, it had to reassure that it was not an expensive little black box that only doctors and corporations could afford.
|
||
Little pagers in bright colors got attention right away, and the "personal pager primarily for personal use" became a new, growing part of the Motorola brand EquiTree. | ||
Motorola Sports Trax took the brand in yet another direction... underscoring its' communications speed, as it included sports fans -- of all ages! |